In a project, called ‘A Gallery As Big As a Town’, aiming to encourage people to visit museums, the city’s billboard ads were home for artworks by renowned local and foreign artists for 10 days, turning the Iranian capital into a giant urban art gallery.
There were more than 1,500 billboards dotted across the capital’s streets, displaying a total of 700 works that also included reproductions of traditional Persian miniatures, carpets, calligraphy and various other art pieces.
Iranian artworks were selected from different periods of Islamic and pre-Islamic arts including potteries, glassware, etc. and contemporary and modern period which displayed works by Kamal-ol-Molk and his students.
The Guardian | Tehran swaps ‘death to America’ billboards for Picasso and Matisse
The New York Times | Suddenly, Tehran’s Mayor Becomes a Patron of the Arts
The Huffington Post | Tehran Becomes Giant Open-Air Art Gallery